Despite the numerous changes in the entire World Wide Web and, specifically, the search service, links are still the foundation of most search engine ranking algorithms. No matter how good your web design is, no matter how strong your content is and no matter how many features your site has, if people aren’t well-linked to your site, you’re still empty handed. You need links to get visitors and only then will you be noticed. Research on backlinks is the keystone of every successful link building operation.
Why do we need to check the backlinks? There are several reasons why you’d want to. One reason is that you need to check the quality of the incoming links to your site. Alongside the quality, you also check the number. Once you obtain this data, you then check the other competition and weigh yourself against them. Find out if it is practical to try and fight back. (more…)